Overview

The Marketing Executive is in charge of Apicoo’s marketing activities, from content and branding to campaign execution. This role owns how Apicoo and its products are presented to the market and works closely with Business Development and Technical teams to translate real engineering work into clear market messages.

Key Responsibilities

Own and execute Apicoo’s marketing strategy across digital channels (LinkedIn, website, email).
In charge of content creation: product features, use cases, case studies, announcements, and human stories.
Work directly with BD and technical teams to define product positioning, messaging, and go-to-market materials.
In charge of branding consistency and posting frequency.
Develop marketing materials for exhibitions, demos, partner collaboration, and sales outreach.
Manage website content, basic SEO, and product pages.
Track marketing KPIs (engagement, traffic, lead quality) and continuously improve performance.

Requirements

1–3 years of experience in marketing (B2B, technology, or industrial products preferred).
Strong ownership mindset and ability to work independently.
Comfortable working in English (written and verbal).
Interest in robotics, technology, or industrial automation.
Hands-on attitude, willing to test, iterate, and improve.

Nice to Have

Experience with B2B hardware or startup environments.
Photography, video shooting, or basic editing skills.
Experience with exhibitions, demos, or partner marketing.
Familiarity with SEO, CRM, or email marketing tools.

Why Apicoo Robotics

Full ownership of marketing for a real robotics product.
Direct exposure to international partners and industrial customers.
Fast learning curve in a hands-on startup environment.
Opportunity to grow into a senior or lead marketing role.

How to Apply

Send your CV to: hr@apicoorobotics.com

Email subject: Marketing Executive – Full Name

To apply for this job email your details to hr@apicoorobotics.com